Danay Escanaverino is a Latina serial entrepreneur and CEO of LunaSol Media, a boutique digital agency connecting clients to the Hispanic/Latino market.
Danay Escanaverino's Bio:
Danay Escanaverino's Experience:
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Sr. Consultant - Media Management at Ebiquity
March 2024 - Present | NYI'm thrilled to be part of Ebiquity’s team of media experts to provide valuable guidance to leading global brands, offering a deep understanding of their digital media performance to help them make informed decisions about their media investments. By leveraging expertise in media management, our team helps brands maximize the effectiveness of their advertising and marketing efforts, optimize media spend, and generate evidence-based recommendations that drive ROI.
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Founder at LatinaMeetup.com
February 2018 - Present | Miami, FLDanay launched LatinaMeetup events in February 2018, touring major cities across the US to facilitate networking and empowerment among professional Latinas. LatinaMeetup's mission is to CELEBRATE, ELEVATE and CONNECT Latina professionals through exciting networking events and a business directory. Participating brands are hand selected and celebrated for their commitment to the Latina community.
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CEO at LunaSol Media
April 2011 - Present | Miami, FLLunaSol Media genera nuevos clientes y ventas en línea a nivel mundial. Utilizamos las fuentes de trafico de correo electrónico, los afiliados y los influyentes para entregarles leads y ventas a nuestros clientes cuales buscan estar al frente de los consumidores latinos. Somos "La agencia del tráfico".
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VP International Business Development at 7Reach Media, LLC
January 2009 - March 20127Reach.com is a global affiliate network featuring top international as well as USA campaigns. We work with advertisers and publishers in over 80 countries.
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VP Business Development at Filiado
July 2007 - January 2009Filiado, is an online performance marketing company delivering measurable results to advertisers who wish to reach Hispanic and Latino consumers in the US, Brazil, Latin America and Europe. We deliver traffic, clicks, leads, and sales through our internal traffic and network of publishers. Filiado publishers are assured the most comprehensive list of campaigns to monetize their global traffic along with superior support in English, Spanish and Portuguese.
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Director of Marketing at MediaWhiz Holdings, Inc.
January 2007 - June 2007Responsible for establishing MediaWhiz's market position and branding along with its family of companies including adNet, Coregistrations.com, Filinet.com, Monetizeit, Text-Link-Ads, ReviewMe and WhiteDelivery. About MediaWhiz: MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than three (3) million monthly leads to over 3,000 advertisers through its database of 100+ million consumer email addresses and relationships with over 10,000 publishers. adNet | Coregistrations.com | Filinet.com | MediaWhiz Search | Monetizeit | Text-Link-Ads | WhiteDelivery
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Director of Marketing at MediaWhiz Holdings, Inc. - Filinet.com
January 2005 - January 2007Build out and manage marketing team for Interactive Advertising Agency offering the following services: PPC/SEM, SEO, Contextual, Affiliate Marketing, Email Marketing & List Management and Meida buying.
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Dir. of Interactive at eLeisureLink.com
January 2002 - January 2005Led redesign of website and internet marketing campaigns including e-commerce comparison booking engine, affiliate programs, SEO and SEM campaigns which were developed as a result of researching the main competitors, current clients and industry trends. Grew pagerank in search engines via linkshare campaigns and organic site optimization. Created site stickiness projects which assisted in the conversion of current traffic into better qualified sales, therefore increasing all marketing ROI and decreasing Cost of Acquitision.
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IT & Marketing Specialist at Zebra Computers, Inc., Integrated Information Solutions
January 1999 - December 2001Develop and implement internet marketing plans for web design and application design client base. Responsible for conceptual development, metrics-based marketing plans, including email marketing, SEO and SEM.
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Senior Web Development Training Consultant at IMSInc. Software Training and Consulting
January 1998 - December 1998Created training programs, materials and all technical documents for large client base including CompUSA, TrainingCore, Republic Industries and many others. Created and updated first CompUSA, North Miami training internet site on the web. Delivered high-end training to client base.
Danay Escanaverino's Education:
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Broward College
1995 – 1997
Danay Escanaverino's Interests & Activities:
I could bore you and tell you all about me, but I have a sneaking suspicion you're here to learn about what I can DO FOR YOU. I, along with a talented team at LunaSol Media deliver CUSTOMERS via performance marketing with an emphasis on Multicultural markets (Hispanics / Latinos/Latinx). We deliver millions of targeted leads and sales to hundreds of clients through email marketing, social media, affiliate marketing and influencer campaigns. Here are some obligatory KEYWORDS and acronyms that should give you an idea of my expertise and help me show up on LinkedIn searches. After all, I AM a marketer! Hispanic Online Marketing Global Performance Marketing Online Lead Generation Affiliate Marketing Influencer Marketing Data Monetization List Management Email Marketing Social Marketing Co-Registration SEM, SEO, Contextual Online Marketing Strategies for Reaching Hispanics in the US, Central & South America, the Caribbean and Spain. CPC, CPL, CPA, CPV, CPS, CPD – metrics, results, accountability.