Danay Escanaverino

Danay Escanaverino is the CEO of LunaSol Media, an online agency that works with advertisers to develop strategies for targeting the global market online. About LunaSolMedia. LunaSol Media is a global performance marketing company. We work with advertisers in the United States, Latin America and Europe to deliver quality leads and sales worldwide. We deliver impressions, clicks, leads and sales through our internal traffic sources such as email marketing and loyalty events, all on a pay-for-performance basis. Countries & Regions: USA Brazil Colombia Spain Portugal Caribbean Germany Mexico Canada Australia France …and many more Languages: English Spanish Portuguese French Swedish German

Danay Escanaverino is a passionate entrepreneur with a strategic, hands-on approach who analyzes and plans the resources and ideas needed to meet goals and exceed expectations.

Her focus and expertise is on global performance marketing with an emphasis on Hispanics in the US, Central & South America, the Caribbean and Iberia.

The web is constantly evolving, and I enjoy the thrill of making new approaches and ideas pay off. As soon as a new type of promotion method is touted as the "next big thing" it becomes over-used and something new creeps up behind it to steal its thunder. I pride myself on the ability to master the current "big thing" and the new creepers before they become "yesterday's news".

Danay Escanaverino's Background

Danay Escanaverino's Experience

CEO at LunaSol Media

April 2011

Simply put, LunaSol Media's sole purpose is to work with our clients to acquire new customers and generate sales worldwide. We successfully deliver new clients and sales through our suite of performance marketing services. Our services include Lead Generation, Search Marketing, Creative Development and Social Media Marketing in the United States, Latin America and Europe.

VP International Business Development at 7Reach Media, LLC

January 2009 - March 2012

7Reach.com is a global affiliate network featuring top international as well as USA campaigns. We work with advertisers and publishers in over 80 countries.

VP Business Development at Filiado

July 2007 - January 2009

Filiado, is an online performance marketing company delivering measurable results to advertisers who wish to reach Hispanic and Latino consumers in the US, Brazil, Latin America and Europe. We deliver traffic, clicks, leads, and sales through our internal traffic and network of publishers. Filiado publishers are assured the most comprehensive list of campaigns to monetize their global traffic along with superior support in English, Spanish and Portuguese.

Director of Marketing at MediaWhiz Holdings, Inc.

January 2007 - June 2007

Responsible for establishing MediaWhiz's market position and branding along with its family of companies including adNet, Coregistrations.com, Filinet.com, Monetizeit, Text-Link-Ads, ReviewMe and WhiteDelivery. About MediaWhiz: MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than three (3) million monthly leads to over 3,000 advertisers through its database of 100+ million consumer email addresses and relationships with over 10,000 publishers. adNet | Coregistrations.com | Filinet.com | MediaWhiz Search | Monetizeit | Text-Link-Ads | WhiteDelivery

Director of Marketing at MediaWhiz Holdings, Inc. - Filinet.com

January 2005 - January 2007

Build out and manage marketing team for Interactive Advertising Agency offering the following services: PPC/SEM, SEO, Contextual, Affiliate Marketing, Email Marketing & List Management and Meida buying.

Dir. of Interactive at eLeisureLink.com

January 2002 - January 2005

Led redesign of website and internet marketing campaigns including e-commerce comparison booking engine, affiliate programs, SEO and SEM campaigns which were developed as a result of researching the main competitors, current clients and industry trends. Grew pagerank in search engines via linkshare campaigns and organic site optimization. Created site stickiness projects which assisted in the conversion of current traffic into better qualified sales, therefore increasing all marketing ROI and decreasing Cost of Acquitision.

IT & Marketing Specialist at Zebra Computers, Inc., Integrated Information Solutions

January 1999 - December 2001

Develop and implement internet marketing plans for web design and application design client base. Responsible for conceptual development, metrics-based marketing plans, including email marketing, SEO and SEM.

Senior Web Development Training Consultant at IMSInc. Software Training and Consulting

January 1998 - December 1998

Created training programs, materials and all technical documents for large client base including CompUSA, TrainingCore, Republic Industries and many others. Created and updated first CompUSA, North Miami training internet site on the web. Delivered high-end training to client base.